Profile – Mark Allen

Mark Allen has over 25 years of data management and project management experience including extensive planning, deployment, and management experience with master data and data governance.

Mark is co-author of two books: Master Data Management in Practice, Achieving True Customer MDM (2011) and, most recently, Multi-Domain Master Data Management, Advanced MDM and Data Governance in Practice (2015).

Mark manages the Enterprise Data Governance program at Anthem/WellPoint Inc. Prior to Anthem, Mark was a senior program manager in customer operations groups at both Sun Microsystems and Oracle Corporation. At Sun Microsystems, Mark served as the manager and lead data steward throughout the planning and implementation of Sun’s enterprise customer data hub.

Throughout his career Mark has championed and implemented many data management programs establishing data governance, data quality management, data stewardship, and change management practices. Mark has been a speaker at Data Governance and Information Quality conferences, and has served on various customer advisory boards focused on sharing and enhancing MDM and data governance practices.

Mark can be contacted at or please visit for additional reference.

DQPVS 1: Master Data Management: Defining MDM Maturity with a Continuous Improvement Approach

DQPVS 2: Creating Data Management Discipline Through Defining and Executing Data Policies