Free eBook Provides Practical Advice For Improving Web Form Data Quality
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Regular visitors to Data Quality Pro will no doubt have read some of the excellent content published by our expert panellist Graham Rhind of GRC Database Information.
Graham has created an extremely comprehensive guide to the do's and don'ts of web form design and it's importance in ensuring high quality customer information in the aptly titled: "Better data quality from your web form": accessed by clicking here.
Free eBook Provides Practical Advice For Improving Web Form DataQuality
Web forms are one of the leading culprits for creating poorly formatted and inaccurate customer data that spreads rapidly across the enterprise. Badly designed forms frustrate customers and cause countless scrap and rework activities which all adds up to a great reason to take action and implement improvements.
As Graham himself comments:
It should be seen as a common courtesy to make a web form as usable as possible, coaxing your customers through the process of disgorging his or her information in as frictionless a manner as possible.
It never does a company any harm to have happy customers and it is always negative to have unhappy ones.
But apart from this, there are very good business reasons for making forms usable. Fewer of your customers will give up on the process before completion, and the more usable a form is, the better the quality of the data that is collected through it will be.
This ebook is an an essential read for anyone committed to improving customer service, reducing operational costs and raising the quality of their customer information.
As it is free and available in PDF format it is an even more compelling reason to download it.
(Please note: This publication does not require any web forms to be completed to access the content).
Download "Better data quality from your web form"
Useful Resources
Graham Rhind Expert Profile on Data Quality Pro
Additional GRC Database Information Free Resources
Reducing the need for scrap and rework with web data collection
Data quality survey of senior management highlights the gulf between intention and action
Identifying Duplicate Customers (Part 1)
Identifying Duplicate Customers (Part 2)
Identifying Duplicate Customers (Part 3)
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