Are your data quality skills up to scratch? Find out what employers are really looking for in a data quality analyst
We recently carried out a survey of employers who are recruiting for data quality analyst or information quality analyst roles.
The following article provides an interesting insight into some of the essential skills your CV might just need to win those rare data quality jobs.
Creating a competitive edge when applying for data quality jobs
Before we get into the research findings let’s look at some of the basics of applying for data quality positions.
There simply are not that many jobs around for data quality professionals compared to other industries so it pays to gain the best possible advantage.
Tailor your CV to the job in hand
Whenever you’re putting forward your CV to a prospective client or employer I always find it helps to tailor your experience directly to the role required.
But we’re not talking about doctoring or fabricating information here, far from it.
What you’re doing is making it easy for the person reviewing your CV to instantly connect your skills to the role they need you to perform.
So, regardless of what skills we list in the following research, you still need to dig deep and find out what the client or employer are looking for based on discussions with the agent, HR or sponsor.
Agencies need educating and supporting to present you in the best light
Most agents are, to be frank, somewhat ill-informed with regard to data quality resourcing, experienced data quality recruiters are a very rare breed in my experience.
By taking the time to really understand the role and even talk to the employer before submitting your CV you should stand a better chance of getting into the interview phase.
Then you need to tailor your resume precisely to those needs.
Sounds like common sense? Maybe but then why do some many ignore such obvious advice?
So lesson one is to take that extra half hour to completely match your experience to what the employer needs.
Create short, focused CV's that make you stand-out
I’ve lost track of how many CV’s I’ve read which drag on for page after page listing 3 month stints on completely irrelevant projects when what I was looking for was a standout data quality analyst.
Essential data quality skills – the findings
Before we begin, let’s briefly explain how we carried out the research and you can do the same quite easily.
Over a 2 month period we scanned job listing websites (like Jobserve.com) for data quality analyst related roles and recorded the postings.
We then went through each listing picking out the key skills or experience the employer demanded.
Data Quality Analyst Skills by Occurrence
Data Quality Tools are now the most common requirement employers are searching for
What the image above clearly shows is that when employers are looking for data quality analysts they are expecting skills in data quality products.
Now, taking a purist approach, data profiling and data discovery don't necessarily require data quality tools to complete but in terms of employer thinking we can assume that this category also equates to data quality tool experience. This takes the overall figure for data quality tool requirements even higher.
What this invariably means is that if you lack skills in a well known data quality tool you may struggle to find suitable data quality analyst roles.
Our research indicated that Ab Initio, Ascential (IBM), Business Objects, Trillium, Datanomic, FirstLogic (Business Objects), IBM, Informatica and SAS are the main tool vendors the employers were searching for.
This is confirmed by data quality recruitment specialist, Vivamex:
As data quality becomes more mainstream customer requirements will become more specific. They will look for skills in specific tools by name, and eventually as maturity continues apace even specific versions.
Our advice to a technically based data quality analyst is to obtain broad based experience and then concentrate on one of the perceived front running vendors so that they can be perceived as "really solid" in that toolset.
Experts who are stood a step back back from the tool itself such as analysts, architects and project managers can retain a little more flexibility.
Latterly when cost becomes a significant factor, many practioners will move towards these business facing roles or move away from data quality completely as the overseas competitors move in, "production line" methods appear and salaries or rates degrade.
This is a time of expansion and possibilities however. It is a good juncture at which to become involved in data quality.
Excellent KPI and reporting skills are key essentials
KPI and reporting come next and that is no real surprise but it clearly demonstrates the need for good analysis and reporting skills with the ability to convert the impact of the data quality defects into a language the business can digest and act upon.
Can you communicate and engage with the business effectively?
Employers are clearly looking for people who can interact effectively with the business and technical community as some form of communication and business engagement appeared in most of the roles.
There is a strong emphasis on business requirements capture, stakeholder management and dealing effectively with 3rd party suppliers in many of the roles so this needs to come across well in your background and interview.
Metadata - understand, manage and deliver
Companies are looking for strong metadata management skills so ensure that you have this highlighed in your CV. Get experience of creating and deploying metadata repositories.
Tip: If you don't have a metadata repository in your project why not follow this tutorial and create your own:
How to create a data quality management repository in less than an hour...
Do you have experience of creating data quality standards, policies and frameworks?
If so ensure this comes out loud and clear because employers are looking for practical experience at either creating, supporting or delivering these vital data quality components.
Tip:We will shortly be posting an article on how one of our members created a data quality framework and will be including the data quality framework in the article so subscribe to our RSS feed to stay posted:
http://www.dataqualitypro.com/data-quality-home/rss.xml
Are you an SQL guru?
If you are that's still a big benefit as many employers were looking for very advanced SQL, MySQL v5 was mentioned several times but SQL experience from any platform is always looked upon favourably in my experience.
And on a final note - the confusing role of the Data Steward
There is often a certain amount of confusion I feel over what duties a data steward must perform and judging from the job postings most employers also have a difference in opinion.
The verdict?
Employers appear to view data stewards basically as basic administration staff or data quality analysts.
On the whole the skills they presented for data stewards matched exactly with those of data quality analysts.
There are also very, very few jobs with this title so if you're looking for a career as a data steward I would certainly look to build a broad set of skills to take on alternative roles when employment conditions dictate.
Plugging the gaps
If you scan through the remaining categories you should be able to get a feel for what employers frequently look for and assess where your CV and skillset needs to improve.
But don't take our word for it, scan the job postings and set up daily downloads searching for the roles you are interested in to create your own research.
- Check the frequency - are there regular jobs posted for your role?
- Is this a niche that is growing or extending into new areas?
- What are the hot skills or tools that most employers are looking for?
- Do you have departments or teams that use these products?
- Will they let you get onboard either in a project or your spare time to upskill and extend your CV?
It is important to continuously monitor what employers are really searching for and not some idealised industry perception of what a data quality analyst or data steward should perform.
After all, it's the employer who pays your wages, not industry opinion, so always match your skills to what employers really need.
What do you think? Do you agree? Do these skills seem far too technical? Should there be more clearly defined roles across the industry? Are employers relying far too much on data quality technology?
Please respond with your thoughts and opinions below...


Industry Viewpoint
Reader Comments (10)
Very interesting indeed. I could not imagine the importance of the tools as number one.
Although I think that maturity of the market is another factor. Here in Scandinavia it is still uncommon with DQ tools which I hope will change as people start to see what you can do with them. Here I guess other skills would be more important.
//D
Thanks for your comments Dario, I agree, it was a shock to me but when I contacted agencies who specialise in DQ recruitment they agreed, that is exactly what they are seeing.
It is important to note that employers are not just looking for tools, they obviously want the other skills as well, reporting, KPI management, business requirements and engagement, data quality rules, project management - candidates still need a full spectrum.
But based on what we're seeing in this research backed by recruitment specialists, practically every role asked for data quality tool experience especially if you include the data profiling requirement which most employers now view as a technology skill.
I actually think it is admirable that the other DQ skills reign supreme in Scandinavia, tools are an enabler but there are a vast number of core DQ skills that often get overlooked and can have dramatic benefits when implemented alongside or without tools.
Would welcome other comments from members/visitors in other global regions - are your employers searching for professionals with strong DQ tool skills or are they more focused on the core skills of DQ?
I would have to agreee as well. The amount of DQ tools out there from various vendors is slowly increasing . It's actually quite surprising to find that the number one requirement.
I do have a question was there any cross-analysis of tool usage. For example, if a firm is looking for experience with company A products and the person applying has experience with company XYZ products, where would they fall in the staffing grid?
Favourable, unfavourable, or no-difference?
Data Quality (tool) skills is a niche area, which is also reflected in the number of respondents presented in the survey. And then take in consideration all the tools still around.
I’ve seen on the postings in LinkedIn, that this survey is done with US and UK job postings, which is also apparent in the tools mentioned. As Dario says reflecting on a smaller market like the Scandinavian, the situation is even more fragmented on these markets. We have actually seen Magic Quadrant leaders dry out on our market because of lack of skills and volume.
As a tool vendor representative I off course also is looking forward to see increased deployment of tools not at least on less penetrated markets. But another trend is also globalisation. My guess is that Data Quality skills will be asked for, offered and linked to an international scope in the future.
Data Quality (tool) skills is a niche area, which is also reflected in the number of respondents presented in the survey. And then take in consideration all the tools still around.
I’ve seen on the postings in LinkedIn, that this survey is done with US and UK job postings, which is also apparent in the tools mentioned. As Dario says reflecting on a smaller market like the Scandinavian, the situation is even more fragmented on these markets. We have actually seen Magic Quadrant leaders dry out on our market because of lack of skills and volume.
As a tool vendor representative I off course also is looking forward to see increased deployment of tools not at least on less penetrated markets. But another trend is also globalisation. My guess is that Data Quality skills will be asked for, offered and linked to an international scope in the future.
Daniel - I would hesitate to categorically say that DQ tools are the most important skill companies are looking for as we would have to gain knowledge of their selection criteria but based on these sample findings, tools do certainly appear to be the most frequently listed attribute in the job listings.
The main focus of the article was to say that if you're a DQ analyst or considering becoming a DQ analyst it is almost a prerequisite to have tool experience to become marketable.
If you bundled up all of the DQ skills listed in the other categories as "core DQ skills" you could certainly argue that employers still require a healthy array of DQ skills so I don't think the picture is that bleak for well rounded DQ analysts who don't have experience of major DQ tool vendor products but the writing is clearly on the wall.
It is also clear that you need to have excellent communication, stakeholder management and KPI reporting skills to become really competitive in the job market.
I could only contact one organisation (who is known to me personally) and they did indeed expect the candidate to have some form of tool training in a major DQ product but they were also open to training the right individual.
I can't comment for other employers but whenever I interview DQ analysts I'm not that concerned what DQ tool experience they have, I focus on their knowledge of the DQ methodology/processes and their practical experience. If they have tools, that's a bonus.
Most DQ tools can be taught far quicker than programming languages anyway so I personally think given the lack of candidates around employers should be more flexible and go for candidates with a great attitude, excellent communication skills and a real passion for the subject.
Hi,
Interesting topic. As I was reading this I was thinking I have a lot of new skills to learn before I can call myself a data quality analyst and then I read "Our advice to a technically based data quality analyst ...." and I breathed a sigh of relief.
One of my issues is that agents do not determine if it is a technical role, a process role, or a combination of the two. It is this lack of understanding, possibly on behalf of the employer as well, that I get called about IT data quality roles - for which I am not qualified nor interested.
Again this is further specialising, so even less roles once you specialise in a certain area of data quality analysis.
Excellent point to tailor your CV for the position.
Hi Mandy, thanks for your comments.
Yes, I was frustrated when the figures started coming out as I kept looking for all my DQ specific skills that don't really come through in the analysis.
I've just published an interview with Vivamex, (just click here) which discusses the challenges of recruitment and gives some more recommendations for DQ professionals.
They're a UK specialist recruitment agency who do DQ recruitment the correct way. They do a proper consulting exercise with the employer to find out what they really need, not what they think they need and then they actively vet each candidate thoroughly to ensure the right candidates go through to interview. Vivamex also perform DQ consultancy so this is a massive benefit as they understand the skills required. I think until there are more agents like this it will be a long, painful slog!
They are the first to admit that there are two distinctly different streams, technical and managerial/consultant, so depending which stream you're in your goals and skills will differ soI don't think there is a need to rush out and buy a DQ tool to stay marketable.
Dylan
As an IAIDQ member, would you consider sharing these findings as an article in the IAIDQ newsletter or on the IAIDQ website?
It seems that what we are seeing here is a list of "parsable" attributes that are being called "qualifications." In the intro it was mentioned that "I’ve lost track of how many CV’s I’ve read which drag on for page after page listing 3 month stints on completely irrelevant projects when what I was looking for was a standout data quality analyst."
This is a data quality problem all by itself. What data/information is needed to adequately identify a standout data quality analyst? I suggest that nothing in the survey addresses that while at the same time everything in the survey is grist for the mill. I would want a standout to be able to converse intelligently and even explain to me what each of those things is and how they play together but if my potential standout were to tell me that one of them isn't important to me because... then I might even revise my assessment upward.
No one would hire someone to build them a house by asking whether the candidate is familiar with house-building tools. Rather you would ask for references, a license, etc. and you might even assess them by the questions they ask you. Do they identify your must-haves and differentiate them from the nice-but-not-necessary?
OK, this is turning into something other than a comment on the survey. Stopping.